The Intersection of Ethical Leadership and Executive Coaching: Why It Matters

Anthony Randall • April 22, 2025

For emerging and established leaders alike, stepping into positions of influence is both thrilling and deeply challenging. The pressure to perform, the responsibility to inspire, and the drive to create lasting impact demand more than skill—they require ethical clarity, emotional intelligence, and a deep commitment to character.


At the core of ethical leadership lies trust. Trust that is earned, not assumed. Trust that is cultivated, not commanded. And just as vowels are essential for language to function, ethical principles are essential for leadership to resonate. Without them, communication falls flat, teams fracture, and progress stalls.


Executive coaching, when grounded in ethics, becomes the catalyst that reinforces and sustains character-driven leadership. It equips leaders to move from reactive management to intentional influence—where every decision reflects integrity, empathy, and long-term vision.


Here’s a coaching framework, built on the A, E, I, O, and U “vowels” of leadership, that illustrates this intersection:


A – Assess with Integrity


Great leaders don’t just assess performance—they assess influence. Ethical leadership starts with knowing who truly shapes the culture. Titles don't equal trust. Coaching helps leaders identify the quiet influencers who embody values, drive morale, and align with the mission.


E – Enlist Trusted Allies


Every ethical leader needs a circle of truth-tellers. A coaching culture fosters the development of teams grounded in integrity—people who challenge, support, and protect the mission. These “allies” speak truth, hold space for growth, and serve as a sounding board in complex decisions.


I – Identify and Address Toxicity


Ethical leadership doesn't mean tolerating destructive behavior under the guise of development. Some individuals undermine cohesion and values. Coaching empowers leaders to draw clear boundaries—develop the willing, but protect the whole by removing what threatens trust.


O – Observe with Empathy


Observation is more than oversight. It's the practice of empathetic leadership. Through coaching, leaders develop emotional intelligence to read both spoken and unspoken dynamics, understanding how culture is shaped in the hallways, not just in the handbooks.


U – Utilize Coaching as a Culture


When leaders utilize coaching as a daily practice—not just a program—they cultivate environments where feedback flows, growth is constant, and hierarchy gives way to empowerment. Ethical leadership thrives where coaching transforms how people think, communicate, and grow.


Final Thought:



Ethical leadership and executive coaching aren’t separate ideas—they’re interconnected disciplines. One without the other creates gaps. But when combined, they build resilient teams, aligned cultures, and enduring trust.


Buy the vowels. Lead with character. Coach with purpose. And build a legacy defined not just by success—but by how you got there.


By Phil McKinney August 11, 2025
Imagine being told that character isn’t something you’re taught once—like a formula in a textbook—but something you embody through consistent, deliberate action. In today’s fast-moving world, where soft skills and values are more critical than ever, our attention should turn toward what really shapes who we are—and who we can become. It’s not theories or lectures that build character—it’s the daily, deliberate repetitions that do. 1. The Fallacy of “Teaching” Character As leaders, we need to challenge the conventional notion that character is delivered through instruction alone. Character is shaped in the doing—the habits and practices we repeat when no one is looking. Real growth happens in the mundane, the moment-to-moment grind of getting things right—even when it’s hard or seemingly insignificant. 2. Practice → Permanent: The Power of Repetition “Practice makes permanent” reframes the old adage “practice makes perfect.” What we repeat becomes our default. Every handshake, every deadline met, every act of integrity reinforces who we are becoming—not in an instant, but over time. This aligns with current neuroscience about neuroplasticity—our brains literally wire themselves to repeat the patterns we practice habitually. This insight underscores that our ethical wiring is no different. 3. Shifting Mindsets: From Knowledge to Habits What if character development programs focused less on imparting wisdom and more on cultivating habits—rituals of honesty, respect, and resilience? We should shift from teaching principles alone to engineering micro-practices—tiny, consistent actions that eventually become part of our identity. For leaders and organizations, that’s gold. We should work to integrate values into our daily routines. Think pre-meeting rituals, feedback loops that reinforce trust, or recognition rituals that reward quiet integrity. 4. The Role of Accountability and Consistency Training for character isn’t a one-off—it’s a continual process. As leaders, we should emphasize the importance of structures: peers, mentors, trackers, and accountability systems that help sustain daily practice, especially when motivation dips. 5. Application: How to Train (Not Teach) Character Identify the micro-habits you want to instill—whether it’s speaking up with empathy, doing what you said you’d do, or pausing before reacting. Design rituals or prompts—lane-change reminders in Slack, morning reflection questions, or quick check-ins with peers. Track and reflect , not for criticism, but to reinforce self-awareness and celebrate consistency. Anchor practices to existing routines—like a moment of pause before dinner to intentionally reflect on how you showed up that day.  Conclusion We must reframe character development as active training, not passive instruction. It calls us to examine our daily actions, our routines, and the invisible patterns that define us. It’s a powerful reminder: if you want to lead with integrity, compassion, and resilience, start by practicing those traits—relentlessly and deliberately. Next Steps Do you or your organization need help with this? At Vanguard XXI, our “training” is more about practice than talk. Using intentional activities and experiential adult learning methods, we help individuals and organizations move beyond the information dump to practicing the habits of character we wish to model. Check out how we can help at vanguardxxi.com/services.
By Phil McKinney August 4, 2025
Why Leaders Who Don’t Get Coached Get Left Behind