Building an Internal Coaching Development Program

Anthony Randall • April 11, 2025

Best Practices for Organizational Leadership By Dr. Anthony Randall 

Organizational leadership is the art and science of developing, promoting, and retaining talent by aligning personal growth with organizational objectives, values, and outcomes.  For the first time in history, the marketplace is filled with five generations of employees and leaders.  Boomers, Gen X, Millennials, Gen Y, and Gen Z. Implementing a holistic leadership development and coaching process enhances communication, culture, cohesion, and company success.  


One of the most repeated comments we receive from leaders who participate in our ICF Level 1 Vanguard Professional Coaching Course after Day 1 is, “Wow, I thought I was coaching people, but what I was really doing was consulting, mentoring, or counseling my employees.”  Consulting, mentoring, and counseling all have their time and place.  Today’s leader likely has to wear all three hats, however, learning how to professionally coach your team, your peers, and even those you work for is a talent development paradigm shift. 

What are the benefits to developing an internal coaching program for your business, government agency, athletic department, sports teams, or school district? Partnering with an external ICF-credentialed coaching company to build an internal program, like Vanguard XXI can realize significant gains. Consider these five benefits: 


1. Enhanced Leadership Capability and Self-Awareness 


Professional coach training and accreditation accelerates character development, critical thinking, decision making, and emotionally intelligent leaders. Research shows that coaching is a highly effective leadership style for building self-awareness, teamwork, cohesion, and conflict resolution, all emotional intelligence attributes.  Coaching empowers the client to develop their own solutions through evoking awareness and facilitating client growth.  This leads to more adaptable leaders who tap into their true potential to lead with initiative and creativity rather than waiting around to be told what to do.  


  • Check this out: Lash, S. Unleashing the Coaching Leadership Style. British Army – Centre for Army Leadership Insights, No. 38 (2022) army.mod.uk 
  • Chang, J. Cultivating a Coaching Culture. Military Review (Nov-Dec 2022)  
  • armyupress.army.mil 

Q: What would improve in your organization if leaders two levels down executed on mission and intent without having to be told what to do?   


2. Improved Organizational Performance and ROI 

Coaching directly contributes to more cohesive individual, team, and organizational performance. Employees feel valued and respected when the organization invests in their professional growth. Companies that implement coaching report substantial gains in productivity and results; one study found executive coaching delivered an impressive 788% return on investment by boosting productivity and employee retention.  

In corporate, educational, or military environments, these improvements translate into higher efficiency and mission success.  

Check this out: Team output can also improve significantly – coaching has been linked to about a 50% increase in team effectiveness and a 48% improvement in overall organizational performance on key metrics. american.edu 

 

Q: How would vertically integrated businesses, school districts, and military formations improve in their leadership development, evaluations, and promotions if their leadership team used a common coaching language and created a coaching culture?   

 


3. Greater Employee Engagement and Retention 


Internal coaching programs demonstrate organizational commitment to people development boosting basic employment needs, psychological safety, and professional growth goals. Coaching conversations provide confidential personalized support and career development increasing talent retention. 


Q: How would implementing a professional coaching program in your organization keep high performers in your business vs a competitor, your school district vs another, and increase reenlistment and career military personnel?   

Check this out: American University – The ROI of Executive Coaching. american.edu 

 


4. Stronger Culture of Continuous Learning and Trust 


A coaching language and coaching culture foster continuous learning, trust, and collaboration. A coaching-style leadership approach encourages open communication and growth mindsets rather than command-and-control. In educational settings, for example, coaching has been shown to strengthen team relationships by building deeper trust and rapport.   


Q: How would student performance, school spirit, and academic extracurricular success increase when school administrators, counselors, and teachers are committed to a coaching language and culture for their staff, faculty, and student wellness?   


Check this out: Over time, such a coaching culture leads to more innovation, better knowledge sharing, and a positive environment where people at all levels feel empowered to learn and improve. files.eric.ed.gov


5. Robust Talent Pipeline and Succession Planning 


Finally, partnering with expert ICF-certified coaches to develop internal talent strengthens the leadership pipeline. Coaching accelerates the growth of high-potential employees and prepares them for greater responsibilities. It also helps to identify and develop future leaders, closing succession gaps.  


Partnering with Vanguard XXI provides your organization with five ICF Level 1, 2 and 3 Coaching certification courses.  We are a force multiplier that partners with you to build your internal coaching program.  We also provide external ICF ACC, PCC, and MCC level executive coaches to partner with your C-Suite, HR, and Leadership Development professionals for individual, team, and group coaching.  We are the accelerant in your leadership development fuel.   


Check this out: Building a coaching language and coaching culture within leadership development increases your talent management and organizational leadership process.  https://coachingfederation.org/become-a-coach/why-become-a-coach/ 


Q: How can you trust the Vanguard XXI process?  Our world class leadership development and coaching curriculum has trained over 17,000 people.  We are trusted by more than two dozen companies from Fortune 100 and 500 to family-owned businesses, college and professional sports teams, and the US Department of Defense. Let’s get started today!  

By Phil McKinney June 9, 2025
In today’s dynamic professional landscape, organizations and leaders are seeking morn just technical expertise—they want transformational influence. The Vanguard Professional Coaching Certification (VPCC) is our signature ICF (International Coaching Federation) Level 1 (ACC-path) coaching course, designed to empower leaders at any level to elevate their impact through professional coaching. What Is the VPCC? A foundational Leadership Development and ICF Level 1 coaching course offered in two formats: - 61-hour executive track - 80-hour comprehensive track, aligned with Army credentialing requirements Delivers the targeted 60 (or 80) coach education hours by aligning with the 8 Core Competencies outlined by the International Coaching Federation. Who Is It For? Designed for anyone committed to leadership growth—whether corporate leaders, HR professionals, military officers, coaches, consultants, or entrepreneurs. Ideal for those seeking to coach professionally or introduce coaching cultures within their organizations. What You’ll Gain ICF Credentialing Pathway The VPCC is an ICF Level 1, 80-hour program that meets the requirements for participants to pursue the ICF Associate Certified Coach (ACC) credential and the Board Certified Coach (BCC) credential. Comprehensive Coaching Training Learn and apply the Vanguard XXI 5-Step Coaching Model while mastering ICF Coaching Competencies and Ethical Standards to become a highly effective professional coach. Flexible Learning Format The course includes virtual and in-person instruction, making it accessible to professionals from different industries and locations. Holistic Leadership Development Participants grow as transformational leaders using David Kolb’s Experiential Learning Cycle, ensuring deep learning through real-world experiences, reflection, and hands-on application. Mentor Coaching for ICF Credentialing Includes 10 hours of mentor coaching to refine coaching techniques and ensure participants are prepared for the ICF ACC credentialing process. Practice Makes Permanent Participants will have the opportunity to practice the ICF coaching competencies and the Vanguard XXI coaching model through several coaching triads during the course. Course Overview & Discounts Upcoming Cohorts (Columbus, GA): Sep 15–19, 2025 (VPCC 3‑25) Nov 3–7, 2025 (VPCC 4‑25) Discounts: Early Bird 1 (90 Days Out) – 10% off Early Bird 2 (60 Days Out) – 5% off UM/FUM/VUM – 10% off Buddy Discount (register together with three or more) – 10% off Why Choose the VPCC? Accredited by ICF and approved for Army Credentialing Assistance, including PDSI A3B/A4B credits. Delivered from a world-class leadership environment at the National Infantry Museum—rich with historical and strategic resonance. Supported by seasoned facilitators, including leaders like Dr. Anthony Randall, Dr. Phil McKinney II, Dr. Kim Zovak, Court Whitman, Mike Rauhut, and Brett Funck (all PCC/MCC level coaches), who will guide you through deep experiential learning. Join the VPCC Community Transform your leadership, build critical coaching competencies, and drive organizational impact. 👉 Request a free consultation or register today! https://www.vanguardxxi.com/vpcc  Invest in your leadership—become the coach and catalyst your organization needs.
By Phil McKinney June 2, 2025
Transforming Leaders. Forging Excellence. At Vanguard XXI, we don’t just train leaders—we shape transformative ones. Our coaching team is composed of deeply experienced professionals from the military, business, education, and nonprofit sectors. What unites us is a shared mission: to transform leaders, forge excellence, and win. Meet Our Coaching Team Dr. Anthony Randall President & Founder, ICF Professional Certified Coach (PCC) Dr. Randall is a transformative leader and the visionary behind Vanguard XXI. With over 17,000 professionals coached across the U.S. Army, Special Operations, MLB, Fortune 100/500 companies, and higher education, he brings a rare depth of experience and a commitment to ethical leadership development. Mike Wall Senior Vice President of Business Development, Vanguard XXI Leadership Coach A retired Lieutenant Colonel with 28 years in military and defense industry roles, Mike is a passionate servant leader focused on cultivating high-functioning, cohesive teams. His visionary leadership and relational approach drive business growth and organizational cohesion. Dr. Phil McKinney II Senior Vice President of Operations, ICF Professional Certified Coach (PCC), Executive & Mentor Coach Phil is a seasoned leader in ministry, higher education, and leadership development. With expertise in coaching, spiritual direction, and counseling, he brings 30+ years of experience and certified training in DISC, EIQ, and Prepare/Enrich assessments to support individuals and teams on their growth journeys. Brett Funck (PCC) Former military leader and course facilitator whose post-service work in coaching and talent management reflects his dedication to developing others through tested leadership principles. Rick Mattson (ACC) With 25+ years in global corporate leadership, Rick is an award-winning strategist and instructor, specializing in organizational transformation, strategy management, and high-performance team development. Javier Lopez (ACC) A retired Army battalion commander, Javier brings over 20 years of expertise in leader development, curriculum design, and organizational growth—now coaching leaders to reach peak potential. Damien Mason A dynamic communicator and Special Operations veteran, Damien leverages his 26 years of military experience to empower individuals and organizations in high-stakes environments. Dr. Art Finch An operational and clinical psychologist, Art is a national expert in executive assessment, team optimization, and personality-driven leadership development. His work supports elite teams across military, federal, and corporate domains. Court Whitman (PCC) Director of Mentor Coaching, Court brings 2,000+ hours of coaching experience to help leaders tackle complexity and drive meaningful results in high-performance contexts. Dr. Kim Zovak (MCC) Kim is a global leadership consultant and coach passionate about multiplying impact. Her expertise supports nonprofits in building cultures of coaching and leadership development. Mike Rauhut (PCC) Author, coach, and educator, Mike’s work spans life transitions, executive coaching, and team development. His influence extends to senior leaders in business, government, and the military. Our Collective Expertise The Vanguard XXI team comprises ICF-credentialed coaches (MCC, PCC, ACC) with over 10,000 collective coaching hours. Our diverse backgrounds span corporate leadership, military service, non-profit management, and higher education, enabling us to serve clients in high-performance environments, including executive C-suites, special operations, and professional sports. Why Vanguard XXI? Whether you’re a senior executive, a transitioning veteran, or a mission-driven organization, Vanguard XXI offers unmatched expertise in coaching, leader development, and organizational transformation. Our team is credentialed, combat-tested, boardroom-proven, and purpose-driven. Learn more about our team: vanguardxxi.com/our-team