Organizational Culture

Anthony Randall • June 28, 2024

Culture is elusive, especially when the term is applied professionally. Leaders have spent the better part of a century pursuing professional culture, adapting collective human nature to function within the confines of office buildings and cubicle farms around the world. Today, the impact of a global pandemic has accelerated the necessity to expand professional culture beyond physical boundaries, often connecting hybrid teams functioning in person and distributed. Organizational culture is the derivative of member valuesbeliefs, and behaviors. Culture impacts how an organization is perceived, externally, and how members interact, internally. This article dives into the key aspects of culture, provides examples of leaders who have successfully impacted the culture of their organization, and provides actionable steps to positively impact culture today. 

Values

Values are the collective principlesstandards, and qualities of an organization. Great organizations adhere to a common, clearly understood set of values. Leaders embody and amplify these values, rewarding others for doing the same. When vision casting, they apply the organization’s values to each objective or collective goal. 



In preparation for the 2008 Olympics, the US called on legendary coach Mike Krzyzewski to lead the team's redemption from a bronze medal in the 2008 Olympics. Commonly referred to as the “Redeem Team,” The 2008 all-star lineup including LeBron James, Kobe Bryant, Dwyane Wade, and Carmelo Anthony. To maximize talent, Coach K built a culture of excellence rooted in the team’s shared values. These values were not top-down driven. Instead, Coach K, the coaching staff, and the players identified the attributes they believed would make them successful, both on and off the court, then distilled these attributes into values. Including trust, communication, accountability, humility, and service, these values were commonly communicated across the organization and between players. Coach K fostered a culture where players gave each other performance feedback in the context of these shared values. The team held regular meetings to discuss how they were living up to their shared values. The "Redeem Team” went on to take the gold medal in the 2008 Olympics. 


Ideas into Action. What are your organization’s values? If they are not yet defined, capture a short list and ask your team to do the same. Does your team already have values? Make a short-term goal to recognize one individual per day who exemplifies the organization’s values.

Beliefs

An organization is shaped by its members’ beliefs, their individual backgroundsculturesreligions, and traditions. Great organizations do not just accept different beliefs. Instead, they embrace and celebrate varied beliefs as sources for diverse perspectives. Leaders of these organizations share their personal beliefs and foster a culture of inclusion. In these organizations, excellence is the common denominator; not a particular belief or background. 


The United States Military is one of the most diverse organizations on the planet with servicemembers representing all corners of the United States, its’ territories, and even includes aspiring patriots pursuing US citizenship. In the book Radical Inclusion, Marty Dempsey, retired Army General and former Chairman of the Joint Chiefs of Staff, describes the power of harnessing this diversity to strengthen organizations. Practically, he describes creating a culture where all members feel valued and heard, regardless of their beliefs. This leads to more diverse perspective and thought, strengthening an organization’s actions and approach. As the Chairman, General Dempsey constantly sought diverse perspectives to strengthen his own understanding of complex problems. In the book, he describes traveling to a remote outpost in Afghanistan to gain tactical understanding of the situation he received countless briefings on in the Pentagon. During the visit, a young officer provided a diverse perspective on training and suggested Dempsey read The Starfish and the Spider to learn more about decentralized organizations. Later, Dempsey sought an even more diverse perspective, meeting with the book’s author, Ori Brafman, to learn from his work on organizational systems. Years later, Brafman and Dempsey collaborated to co-author Radical Inclusion. Though they come from significantly different backgrounds and belief systems, the two found the best in each other and created impactful work. 



Ideas into Action. Take the time to learn about the beliefs of a new team member. Express genuine curiosity. Share your beliefs and find common ground.   

Behaviors

Behaviors are the observable actions and practices of an organization’s members. Behaviors reflect collective values and can significantly impact success, for better or for worse. Leaders play a crucial role in modeling ideal behaviors. They consistenly behave in ways consistent with stated organizational values and constantly ask for team feedback to reduce blind spots. Further, successful leaders recognize and reward behavior aligned with the organization’s values while addressing and correcting those that do not. In high-performing organizations, behaviors align with collective values and promote a positive and inclusive environment. 



The legendary UCLA basketball coach John Wooden modeled the ideal behaviors he demanded of his players. Captured in the Pyramid of Success, these values included self-control, friendship, industriousness, loyalty, and competitive greatness. Coach Wooden was famous for living these values, personally emptying trash cans, picking up locker rooms, and cleaning floors. In line with the value of self-control, He refrained from criticizing or cursing at his players, even in the most intense games. His behavior rubbed off on his players who emulated the values he displayed. Kareem Abdul-Jabbar recalled how Coach Wooden’s example made the team believe in and improve themselves, on and off the court. Modeling and reinforcing behaviors in line with an organization’s values makes a significant impact on the organization’s culture. 


Ideas into Action. For the next week, capture the top and bottom behaviors you displayed each day. Ask for team feedback and see if your assessment matches. Reflect on your behavior at the end of the week and identify whether you are aligned with the culture you are pursuing. 

In today's fast-paced and ever-changing world, organizations face numerous challenges to succeed and thrive. One critical factor for success is the culture of the organization. An organization’s culture is comprised of its values, beliefs, and behaviors. Great organizations understand the importance of a strong and positive culture, taking intentional actions to create and maintain it. They promote diversity and inclusion, foster a culture of respect and trust, and model the ideal behaviors aligned with the organization's values. By aligning values, beliefs, and behaviors, organizations create a culture that promotes excellence and success. 

By Phil McKinney June 9, 2025
In today’s dynamic professional landscape, organizations and leaders are seeking morn just technical expertise—they want transformational influence. The Vanguard Professional Coaching Certification (VPCC) is our signature ICF (International Coaching Federation) Level 1 (ACC-path) coaching course, designed to empower leaders at any level to elevate their impact through professional coaching. What Is the VPCC? A foundational Leadership Development and ICF Level 1 coaching course offered in two formats: - 61-hour executive track - 80-hour comprehensive track, aligned with Army credentialing requirements Delivers the targeted 60 (or 80) coach education hours by aligning with the 8 Core Competencies outlined by the International Coaching Federation. Who Is It For? Designed for anyone committed to leadership growth—whether corporate leaders, HR professionals, military officers, coaches, consultants, or entrepreneurs. Ideal for those seeking to coach professionally or introduce coaching cultures within their organizations. What You’ll Gain ICF Credentialing Pathway The VPCC is an ICF Level 1, 80-hour program that meets the requirements for participants to pursue the ICF Associate Certified Coach (ACC) credential and the Board Certified Coach (BCC) credential. Comprehensive Coaching Training Learn and apply the Vanguard XXI 5-Step Coaching Model while mastering ICF Coaching Competencies and Ethical Standards to become a highly effective professional coach. Flexible Learning Format The course includes virtual and in-person instruction, making it accessible to professionals from different industries and locations. Holistic Leadership Development Participants grow as transformational leaders using David Kolb’s Experiential Learning Cycle, ensuring deep learning through real-world experiences, reflection, and hands-on application. Mentor Coaching for ICF Credentialing Includes 10 hours of mentor coaching to refine coaching techniques and ensure participants are prepared for the ICF ACC credentialing process. Practice Makes Permanent Participants will have the opportunity to practice the ICF coaching competencies and the Vanguard XXI coaching model through several coaching triads during the course. Course Overview & Discounts Upcoming Cohorts (Columbus, GA): Sep 15–19, 2025 (VPCC 3‑25) Nov 3–7, 2025 (VPCC 4‑25) Discounts: Early Bird 1 (90 Days Out) – 10% off Early Bird 2 (60 Days Out) – 5% off UM/FUM/VUM – 10% off Buddy Discount (register together with three or more) – 10% off Why Choose the VPCC? Accredited by ICF and approved for Army Credentialing Assistance, including PDSI A3B/A4B credits. Delivered from a world-class leadership environment at the National Infantry Museum—rich with historical and strategic resonance. Supported by seasoned facilitators, including leaders like Dr. Anthony Randall, Dr. Phil McKinney II, Dr. Kim Zovak, Court Whitman, Mike Rauhut, and Brett Funck (all PCC/MCC level coaches), who will guide you through deep experiential learning. Join the VPCC Community Transform your leadership, build critical coaching competencies, and drive organizational impact. 👉 Request a free consultation or register today! https://www.vanguardxxi.com/vpcc  Invest in your leadership—become the coach and catalyst your organization needs.
By Phil McKinney June 2, 2025
Transforming Leaders. Forging Excellence. At Vanguard XXI, we don’t just train leaders—we shape transformative ones. Our coaching team is composed of deeply experienced professionals from the military, business, education, and nonprofit sectors. What unites us is a shared mission: to transform leaders, forge excellence, and win. Meet Our Coaching Team Dr. Anthony Randall President & Founder, ICF Professional Certified Coach (PCC) Dr. Randall is a transformative leader and the visionary behind Vanguard XXI. With over 17,000 professionals coached across the U.S. Army, Special Operations, MLB, Fortune 100/500 companies, and higher education, he brings a rare depth of experience and a commitment to ethical leadership development. Mike Wall Senior Vice President of Business Development, Vanguard XXI Leadership Coach A retired Lieutenant Colonel with 28 years in military and defense industry roles, Mike is a passionate servant leader focused on cultivating high-functioning, cohesive teams. His visionary leadership and relational approach drive business growth and organizational cohesion. Dr. Phil McKinney II Senior Vice President of Operations, ICF Professional Certified Coach (PCC), Executive & Mentor Coach Phil is a seasoned leader in ministry, higher education, and leadership development. With expertise in coaching, spiritual direction, and counseling, he brings 30+ years of experience and certified training in DISC, EIQ, and Prepare/Enrich assessments to support individuals and teams on their growth journeys. Brett Funck (PCC) Former military leader and course facilitator whose post-service work in coaching and talent management reflects his dedication to developing others through tested leadership principles. Rick Mattson (ACC) With 25+ years in global corporate leadership, Rick is an award-winning strategist and instructor, specializing in organizational transformation, strategy management, and high-performance team development. Javier Lopez (ACC) A retired Army battalion commander, Javier brings over 20 years of expertise in leader development, curriculum design, and organizational growth—now coaching leaders to reach peak potential. Damien Mason A dynamic communicator and Special Operations veteran, Damien leverages his 26 years of military experience to empower individuals and organizations in high-stakes environments. Dr. Art Finch An operational and clinical psychologist, Art is a national expert in executive assessment, team optimization, and personality-driven leadership development. His work supports elite teams across military, federal, and corporate domains. Court Whitman (PCC) Director of Mentor Coaching, Court brings 2,000+ hours of coaching experience to help leaders tackle complexity and drive meaningful results in high-performance contexts. Dr. Kim Zovak (MCC) Kim is a global leadership consultant and coach passionate about multiplying impact. Her expertise supports nonprofits in building cultures of coaching and leadership development. Mike Rauhut (PCC) Author, coach, and educator, Mike’s work spans life transitions, executive coaching, and team development. His influence extends to senior leaders in business, government, and the military. Our Collective Expertise The Vanguard XXI team comprises ICF-credentialed coaches (MCC, PCC, ACC) with over 10,000 collective coaching hours. Our diverse backgrounds span corporate leadership, military service, non-profit management, and higher education, enabling us to serve clients in high-performance environments, including executive C-suites, special operations, and professional sports. Why Vanguard XXI? Whether you’re a senior executive, a transitioning veteran, or a mission-driven organization, Vanguard XXI offers unmatched expertise in coaching, leader development, and organizational transformation. Our team is credentialed, combat-tested, boardroom-proven, and purpose-driven. Learn more about our team: vanguardxxi.com/our-team