Organizational Culture

Anthony Randall • June 28, 2024

Culture is elusive, especially when the term is applied professionally. Leaders have spent the better part of a century pursuing professional culture, adapting collective human nature to function within the confines of office buildings and cubicle farms around the world. Today, the impact of a global pandemic has accelerated the necessity to expand professional culture beyond physical boundaries, often connecting hybrid teams functioning in person and distributed. Organizational culture is the derivative of member valuesbeliefs, and behaviors. Culture impacts how an organization is perceived, externally, and how members interact, internally. This article dives into the key aspects of culture, provides examples of leaders who have successfully impacted the culture of their organization, and provides actionable steps to positively impact culture today. 

Values

Values are the collective principlesstandards, and qualities of an organization. Great organizations adhere to a common, clearly understood set of values. Leaders embody and amplify these values, rewarding others for doing the same. When vision casting, they apply the organization’s values to each objective or collective goal. 



In preparation for the 2008 Olympics, the US called on legendary coach Mike Krzyzewski to lead the team's redemption from a bronze medal in the 2008 Olympics. Commonly referred to as the “Redeem Team,” The 2008 all-star lineup including LeBron James, Kobe Bryant, Dwyane Wade, and Carmelo Anthony. To maximize talent, Coach K built a culture of excellence rooted in the team’s shared values. These values were not top-down driven. Instead, Coach K, the coaching staff, and the players identified the attributes they believed would make them successful, both on and off the court, then distilled these attributes into values. Including trust, communication, accountability, humility, and service, these values were commonly communicated across the organization and between players. Coach K fostered a culture where players gave each other performance feedback in the context of these shared values. The team held regular meetings to discuss how they were living up to their shared values. The "Redeem Team” went on to take the gold medal in the 2008 Olympics. 


Ideas into Action. What are your organization’s values? If they are not yet defined, capture a short list and ask your team to do the same. Does your team already have values? Make a short-term goal to recognize one individual per day who exemplifies the organization’s values.

Beliefs

An organization is shaped by its members’ beliefs, their individual backgroundsculturesreligions, and traditions. Great organizations do not just accept different beliefs. Instead, they embrace and celebrate varied beliefs as sources for diverse perspectives. Leaders of these organizations share their personal beliefs and foster a culture of inclusion. In these organizations, excellence is the common denominator; not a particular belief or background. 


The United States Military is one of the most diverse organizations on the planet with servicemembers representing all corners of the United States, its’ territories, and even includes aspiring patriots pursuing US citizenship. In the book Radical Inclusion, Marty Dempsey, retired Army General and former Chairman of the Joint Chiefs of Staff, describes the power of harnessing this diversity to strengthen organizations. Practically, he describes creating a culture where all members feel valued and heard, regardless of their beliefs. This leads to more diverse perspective and thought, strengthening an organization’s actions and approach. As the Chairman, General Dempsey constantly sought diverse perspectives to strengthen his own understanding of complex problems. In the book, he describes traveling to a remote outpost in Afghanistan to gain tactical understanding of the situation he received countless briefings on in the Pentagon. During the visit, a young officer provided a diverse perspective on training and suggested Dempsey read The Starfish and the Spider to learn more about decentralized organizations. Later, Dempsey sought an even more diverse perspective, meeting with the book’s author, Ori Brafman, to learn from his work on organizational systems. Years later, Brafman and Dempsey collaborated to co-author Radical Inclusion. Though they come from significantly different backgrounds and belief systems, the two found the best in each other and created impactful work. 



Ideas into Action. Take the time to learn about the beliefs of a new team member. Express genuine curiosity. Share your beliefs and find common ground.   

Behaviors

Behaviors are the observable actions and practices of an organization’s members. Behaviors reflect collective values and can significantly impact success, for better or for worse. Leaders play a crucial role in modeling ideal behaviors. They consistenly behave in ways consistent with stated organizational values and constantly ask for team feedback to reduce blind spots. Further, successful leaders recognize and reward behavior aligned with the organization’s values while addressing and correcting those that do not. In high-performing organizations, behaviors align with collective values and promote a positive and inclusive environment. 



The legendary UCLA basketball coach John Wooden modeled the ideal behaviors he demanded of his players. Captured in the Pyramid of Success, these values included self-control, friendship, industriousness, loyalty, and competitive greatness. Coach Wooden was famous for living these values, personally emptying trash cans, picking up locker rooms, and cleaning floors. In line with the value of self-control, He refrained from criticizing or cursing at his players, even in the most intense games. His behavior rubbed off on his players who emulated the values he displayed. Kareem Abdul-Jabbar recalled how Coach Wooden’s example made the team believe in and improve themselves, on and off the court. Modeling and reinforcing behaviors in line with an organization’s values makes a significant impact on the organization’s culture. 


Ideas into Action. For the next week, capture the top and bottom behaviors you displayed each day. Ask for team feedback and see if your assessment matches. Reflect on your behavior at the end of the week and identify whether you are aligned with the culture you are pursuing. 

In today's fast-paced and ever-changing world, organizations face numerous challenges to succeed and thrive. One critical factor for success is the culture of the organization. An organization’s culture is comprised of its values, beliefs, and behaviors. Great organizations understand the importance of a strong and positive culture, taking intentional actions to create and maintain it. They promote diversity and inclusion, foster a culture of respect and trust, and model the ideal behaviors aligned with the organization's values. By aligning values, beliefs, and behaviors, organizations create a culture that promotes excellence and success. 

By Anthony Randall April 25, 2025
In today’s ever-changing world, organizations that thrive are not just those with the best strategies or tools—they’re the ones that foster a mindset of continuous learning and adaptability. That’s where a growth mindset comes in. Coined by Dr. Carol Dweck, a growth mindset is the belief that abilities and intelligence can be developed through dedication, feedback, and effort. It stands in contrast to a fixed mindset, where people see talent as natural and unchangeable. If you’re looking to bring a growth mindset into your organization, here’s where to start: 1. Model It from the Top Change begins with leadership. Leaders must show what it looks like to take risks, make mistakes, and learn from them. Share stories of setbacks and lessons learned. Celebrate progress (no matter how small), not just results. When leaders admit what they don’t know and demonstrate a willingness to grow, it gives permission for others to do the same. 2. Make Feedback Normal (and Safe) Organizations with a growth mindset don’t just tolerate feedback—they search for it. Create a culture where feedback flows in all directions: top-down, bottom-up, and peer-to-peer. Safety is key. People need to know they can speak up, ask questions, or try new things without fear of embarrassment or retribution. 3. Recognize Effort and Learning, Not Just Outcomes Growth doesn’t always show up in numbers. Recognize behaviors like perseverance, curiosity, collaboration, creativity, and problem-solving—even when the results aren’t perfect. Shift your praise from “You’re a natural at this” to “Your hard work, determination, and strategy really paid off.” 4. Invest in Development Support your people’s growth with meaningful learning opportunities: coaching, mentorship, stretch assignments, and accessible leadership training programs. Give them room to expand their skills and explore new paths. And don’t just develop your top-level leaders. Develop your managers as they are often the ones who shape team culture day-to-day. 5. Reframe Failure In a growth mindset culture, failure isn’t the end—it’s data. As Thomas Edison once said, “I have not failed. I've just found 10,000 ways that won't work.” Ask: What did we learn? What would we do differently? What systems or assumptions need to be challenged? When teams are encouraged to experiment and iterate, innovation follows. Who knows what “lightbulb” is waiting to be discovered. Final Thoughts Cultivating a growth mindset in your organization isn’t about motivational posters or buzzwords. It’s about creating an environment where people are safe to learn, motivated to improve, and empowered to contribute. Start small. Start real. Start now. Because when your people grow, your organization grows with them.
By Anthony Randall April 22, 2025
For emerging and established leaders alike, stepping into positions of influence is both thrilling and deeply challenging. The pressure to perform, the responsibility to inspire, and the drive to create lasting impact demand more than skill—they require ethical clarity, emotional intelligence, and a deep commitment to character. At the core of ethical leadership lies trust. Trust that is earned, not assumed. Trust that is cultivated, not commanded. And just as vowels are essential for language to function, ethical principles are essential for leadership to resonate. Without them, communication falls flat, teams fracture, and progress stalls. Executive coaching, when grounded in ethics, becomes the catalyst that reinforces and sustains character-driven leadership. It equips leaders to move from reactive management to intentional influence—where every decision reflects integrity, empathy, and long-term vision. Here’s a coaching framework, built on the A, E, I, O, and U “vowels” of leadership, that illustrates this intersection: A – Assess with Integrity Great leaders don’t just assess performance—they assess influence. Ethical leadership starts with knowing who truly shapes the culture. Titles don't equal trust. Coaching helps leaders identify the quiet influencers who embody values, drive morale, and align with the mission. E – Enlist Trusted Allies Every ethical leader needs a circle of truth-tellers. A coaching culture fosters the development of teams grounded in integrity—people who challenge, support, and protect the mission. These “allies” speak truth, hold space for growth, and serve as a sounding board in complex decisions. I – Identify and Address Toxicity Ethical leadership doesn't mean tolerating destructive behavior under the guise of development. Some individuals undermine cohesion and values. Coaching empowers leaders to draw clear boundaries—develop the willing, but protect the whole by removing what threatens trust. O – Observe with Empathy Observation is more than oversight. It's the practice of empathetic leadership. Through coaching, leaders develop emotional intelligence to read both spoken and unspoken dynamics, understanding how culture is shaped in the hallways, not just in the handbooks. U – Utilize Coaching as a Culture When leaders utilize coaching as a daily practice—not just a program—they cultivate environments where feedback flows, growth is constant, and hierarchy gives way to empowerment. Ethical leadership thrives where coaching transforms how people think, communicate, and grow. Final Thought:  Ethical leadership and executive coaching aren’t separate ideas—they’re interconnected disciplines. One without the other creates gaps. But when combined, they build resilient teams, aligned cultures, and enduring trust. Buy the vowels. Lead with character. Coach with purpose. And build a legacy defined not just by success—but by how you got there.